Soluto - Software launch

/ about project

This video was the first one we made as an independent studio back in 2012. Soluto was applying for the Tech Crunch competition on New York and was in need for a short animation to convey their software abilities - a PC agent that can optimize your workstaion performence based on prevously proven users' preferences around the globe. Soluto has won the Tech Crunch Trophy for that year :)

/ design process

This project was all about being playful. Soluto was trying to bring a new approach when talking about tech - instead of dealing with informative and tech savvy messaging, we wanted to give the feeling that everyone can use their tech in a fun and easy way. We started with a couple of character designs and ended up with a child-like result. This way we could express everyday tech frustrations in a fun and relatable manner.